Early Investing’s mission is to help its readers find the most promising investment opportunities outside of the stock market. The research done for the site is focused on private startups and cryptocurrencies. My role was to take a basic blog and build it to work for a multi-brand subscription approach.
The problem to solve here was to provide deep levels of content on a multi-sub-branded website, expand subscription growth, and tie the whole thing back to it's parent company.
Starting out at the beginning, I ran interviews with stakeholders to get an understanding of the needs of the site, and where they wanted to take it in the future.
I ran sessions with stakeholders to determine pain points, and then ran sessions on their inspirations for the site. I collected sources of inspiration and laid them out and ran sessions to sort out what things they liked and disliked about their site and comparitively amongst other content dense sites that they liked. They gave lots of useful feedback about everything. If anything its so much that sorting through it all is the biggest challenge. But we were able to land on a core set of features we’d want to build to satisfy their needs.
Things like :
- Support for their sub brands
- Eyecatching but dense content home
- Upsells to subscriptions
- Easy to read and consume pages
For this project we leveraged style tiles to give a moodboard aspect to our designs. I put together multiple palettes to compare and contrast. It's a fun and lightweight way to apply different chrome to the same content to see how it changes the look and feel.